Your Most Valuable Asset

“Authenticity is the daily practice of letting go of who we think we are supposed to be and embracing who we are.” — Brene Brown

Sometimes the personal development world can be confusing and counterintuitive.

One way tells us: We are broken, that we need to change who we are, to get where we want to go… that we are fundamentally flawed and that we have to move away from ourselves, and toward someone else’s way to be well, lovable and successful.

The right way says: You ALREADY ARE all of the things you desire to be. You've simply forgot and buried that incredible, gifted, and naturally talented person under the weight of misguided programming and negative social conditioning.

Your highest potential.. a gift EVERYONE has, is already inside you.

And it's time to tap into it. Why?

Because your authentic self is your most valuable business asset. Your uniqueness is your ticket to the life & business you crave to create.

In my case, implementing a spiritual spin to my work has been a leap of faith… In full truth, it's felt incredibly scary, fearing people won’t ‘get me'… in fear I'll lose people.

But I had to recognize AND accept that it's a part of who I am and to hide my true self would only be denying my greatest strength.

Although my spiritual approach to running a business may not be for everyone, I know it will be for those who are meant for me.

Now, you don't have to be into crystals, manifestation, and meditation to be authentic with your clients.

Find your UNIQUE and embrace it.

The more we lean into our differences, the closer we get to being our authentic self. Are you a speaker? Writer? A cook? A nature lover? Or particularly gifted at something?

Sometimes we fear what makes us unique. But the things that make us unique are precisely what we should be cultivating.

There's absolutely no reason to hide this side of your personality from others, and, in fact, sharing it can open the door to stronger connections that lead to more business.

So, go ahead—let your crazy hair down.

Being authentic means embracing your unique traits unapologetically.

This 2023, I challenge you to celebrate and reflect more than January 1st.

Do it as often as you are reminded. Be uncomfortable, grow, reflect, celebrate and ride the waves, both ebbs and flows of life.

Don’t fight for a new you, but rather fight for the real, authentic you, who you know yourself to be deep within. We can change the world together by becoming and honoring who we are…this is the fight for self!

Dukes up, girlfriend!

Xo, Jess